Noom — Whole Person Health

Noom is the leading behavior change company, empowering everyone, everywhere to live better longer.

More than 50 million people have benefited from Noom’s behavior change courses, and it was named as one of TIME’s most influential health & wellness companies in 2026.

MY ROLEAs a Staff Product Designer / Senior Product Design manager, I'm a player-coach for the Engagement Growth Engine (EGE) team and manage 2 other designers.
TIMELINE2025-2026
WEBSITEnoom.com
Noom — player onboarding with avatar ring
Noom — Welcome to Noom, Laura
Noom — review your focus areas
Noom — treatment program with Microdose + Biomarkers

Building habit loops through the launch of challenges

To support Noom’s expansion to new health areas, we wanted to make it easy to create behavioral interventions for any health goal.

Our goal was to increase early and long-term retention by adding motivation, variety, and personalization to Noom.

Noom — challenges list
Noom — Energy challenge category
Challenge Category Page
Noom — challenge category page
Challenge Detail Page
Noom — challenge detail page
Habit Stack Page
Noom — habit stack page

Since the launch in May, over 1 million challenges have been started with a 78% opt-in rate and 58% completion rate. DAU has increased by ~9%.

How might we keep users engaged with their program?

I helped to build our rewards system from the ground up, optimizing for 3 layers of gamification.

StreaksDid I show up today?
Daily completionDid I do the habits in my program?
SeedsWhat rewards do I get?
Noom rewards — streak commitment CTA
Noom rewards — seed drop reward screen

Design sprints

Early in the year, I worked with leadership to pinpoint the most critical open questions, then ran a full design sprint to reimagine our Home Tab — a powerful way to align stakeholders on product direction and give the team a clear North Star.

Noom design sprint board — how might we, agenda, user problems, and goals
NOOM Talks: The Science of Behavior Change with Charles Duhigg
Progress beyond prescription
Food noise now comes with a mute button
Track your progress with our GLP-1S
Noom Microdose GLP-1
Access to high-quality, powerful weight-loss medications — 48%
Progress makes perfection — live better longer
Noom Metabolic vitamin
Build better behaviors

We’re in the middle of a rebrand, so our app is getting a facelift.
More work details coming soon.

Joleen Hsu
hi@joleen.design