Wonder is the destination for every craving. Get the best restaurants from across the country, all in one order.
Try menus from world-famous chefs like Bobby Flay & Jose Andres, and mix & match multiple restaurants in one delivery. Wonder now has over 100+ locations across 11 states.
A full taste of Wonder
We chose to lead with each restaurant's unique brand identity, while allowing the customer to get all the relevant context they need to place an order: cuisine, price range, and delivery ETA.
Post Purchase Optimizations
Customers frequently entered the wrong address or omitted components of their address and did not catch the issue in their order confirmation, which resulted in a slew of operational issues and late orders.
I redesigned the post-purchase experience to reduce ambiguity at every order stage. Customer support inbounds dropped by nearly half, from 13% to 6%.
Membership Program
Our membership program launched in 2023, aimed at increasing customer loyalty and order frequency. I designed the end-to-end experience and partnered with our Creative team to craft the visual identity.
Within the first 6 months of launch, Wonder+ generated over ~$250K in weekly ARR.
Web Ordering
I designed our web ordering site in under 2 months to drive new user acquisition, and allow users to try Wonder without the friction of downloading the app.
Our web ordering platform now accounts for 70% of new customer orders.
Mobile Web
After launch, we found that customers ordered 26% more from our app compared to web.
We conducted a series of A/B tests to drive users to download the app, emphasizing the benefit of receiving live updates (i.e. push notifications) for their orders.
From 2021–2024, I was 1 of 2 product designers, and touched almost every screen of the entire product suite.
To see more of my work, check out wonder.com or download the Wonder app.
